Writing Well for Your Personal Brand

(Personal Brand section landing page) The ability to write well is both a talent and a skill. I am convinced that creating or fixing your personal brand absolutely demands you need to demonstrate the skill of writing well (or else you will have to pay someone else to ghostwrite for you.) Here’s a secret I... Continue Reading →

Your Personal Brand — Verbal Communication

(Personal Brand section landing page) The second element in creating or fixing your own personal brand concerns how you communicate--both verbally and in writing (online, in print, and anywhere else where you use text.) In this post I will start with a discussion of verbal communication: After I had gained the experience of teaching university-level... Continue Reading →

Your Personal Brand — How-To #1

(Personal Brand section landing page) Let me start by providing five real-world examples of personal brands in the second decade of the 21st century that I believe are highly effective and worth noting for their success. If you are unfamiliar with any of these five people, it will be worth your while to Google them... Continue Reading →

Danger in Do It Yourself Business Websites

You want to save money, so you decide that a Do It Yourself Business Website is the way to go. Stop! You may be making a terrible decision if you go with a Do It Yourself Business Website. I did coaching over the phone with a Baltimore area businessman who had a Do It Yourself... Continue Reading →

Website as an Online Business Card

You may want to have a website that serves the function of being your online business card. Most traditional business cards that people have today are very small pieces of card stock. But, a business card is really only a piece of paper that you hand out to other people. There is a physical limit... Continue Reading →

Website as Proof You are Cool and Relevant

Some people choose to get their own website because that serves as proof to other people that they are cool and relevant in the 21st century. It is certainly true that getting your own website does prove that you (or someone you paid) demonstrated certain relevant skills and talents to create a website that is... Continue Reading →

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